B2B positioning and messaging strategy for trained digital UX, web design, UX research, OBM, and business automation professionals who want to stand out, reach and win better, higher-paying consulting clients in the U.S. market
B2B messaging and positioning strategy for trained web design, digital UX, OBM and business automation experts who want to consistently win better, higher paying consulting clients in the U.S. market
You’re not a “contractor” merely selling technical skills.
As a trained consultant, you also have valuable advice and unique insights to help results-oriented U.S.-based small business owners and nonprofits improve performance, enter or expand into new markets, increase revenue, connect with constituents, optimize efficiency, and reduce expenses to remain competitive, grow, and thrive.
And the decision-makers you want to reach need to see and understand you offer that extraordinary value.
You may have been freelancing for a couple of years or have an established business, but you keep hitting a wall trying to figure out what’s keeping people from buying.
Or you’re launching a new service package or premium VIP offer. Still, you don’t want people to think it’s just another cheap, same-sounding service that tens of thousands of other web services, digital UX, or business automation providers in the global markets are offering.
You need to go after the right projects in the right places to attract the right people.
You may be wasting your time getting into rate-bidding wars on platforms like Upwork, Fiverr, Freelancer, and other similar “job” sites where hiring managers and businesses look for “employees” or “freelance contractors.”
Clearly describing your technical skills and expertise to potential clients is important.
But, demonstrating you understand your target audience, their business, and their problem and target customers better than they do is a competitive advantage.
Arming yourself to create and share thought leadership content strategically will give your audience the confidence and justification they need to prioritize purchasing your service at your premium rate—even amid budget cuts.
Persuasive messaging connects the dots between what your audience cares about most and what you do best.
A recent study by Edelman and LinkedIn on successful thought leadership found that decision-makers surveyed highly value new perspectives.
You’re offering a people-focused service. If your clients are “people” people, too, they’ll also appreciate and value insights that:
You’re offering a people-focused service. If your clients are “people” people, too, they’ll also appreciate and value insights that:
explore potential challenges or fresh opportunities they hadn’t considered before,
point out things that they’d overlooked in thinking or strategizing, and
include guidance on how to respond to the issues raised.
Talking about your service from the perspective of your decision-makers and their end users is a powerful and persuasive point of difference results-oriented value shoppers look for and reward.
You’re trying to fix the wrong things.
When an offer fails to sell, people immediately focus on changing the marketing and sales TACTICS, TOOLS, and TECHNIQUES they use.
Perhaps you’ve spent months tweaking your sales page copy, funnel sequences, marketing channels, marketing content, sales method, lead magnets, etc., but nothing seems to work.
In my experience, non-existant or poor-quality leads and slow sales are a SYMPTOM of a deeper, underlying problem. (And that deeper problem isn’t your marketing.)
The people, businesses, and problem(s) you chose to service aren’t static (nor are your decision-making methods).
They’re constantly shifting and changing in response to market conditions and other forces impacting them.
Knowledge gaps exist when you need to learn how these areas have shifted and changed over time, creating obstacles in your audience’s path to purchase from you.
Maybe you’re feeling confused about what to fix or where to start.
Or maybe you don’t have the time to troubleshoot on your own what knowledge gaps are keeping your target audience from buying.
You could use the help of someone who can support you in quickly diagnosing and filling them.
You’re a trained or platform-certified expert who’s been selling website or business automation services B2B for 2+ years with some great client results, but you’re caught in a sales slump you can’t seem to break free from.
People are ghosting you once you mention your rate or send over your proposal or contract, despite telling you they’re excited to move forward.
You’re making decisions and changing things willy-nilly, (and if you’re honest, you don’t want to spend another day acting on random advice or grasping at straws to determine what’s been keeping your people from buying).
You’re discounting your services and still few people are buying (or you may not be winning any clients at all).
You want what you say to be insightful and stand out to your prospective clients, but when you join groups where your target audience is gathered you end up being a “lurker” because you feel like you have nothing new or different to say.
You want to step up your game to attract a higher-level client who will happily pay you premium rates, look to you for answers, and trust you to lead their project. Still, you’re attracting mostly people who doubt nearly everything you say, balk at your rates, and just want you to take orders.
(PLUS B2B Essentials Training)
First, you’ll use my proprietary diagnostic tool (10 years in the making) to assess with pinpoint accuracy what knowledge gaps are producing the negative sales trend you’re currently experiencing.
(Half-Day Zoom Session)
I’ll map my data-gathering framework to your assessment results to focus and guide action plan development during your private, strategic planning session of up to four hours via Zoom.
(PLUS Post Planning Support)
You’ll also get a BONUS fourteen days of post-planning session chat + Voxer support as you continue filling knowledge gaps and removing obstacles in your audience’s path to purchasing from you so you can reverse your negative sales trend.
You’ll have definitive answers to the two biggest questions you’re likely asking:
“Why aren’t people buying?”
AND
“What can I do to bounce back quickly and profitably?”
As a BONUS, you’ll receive educational materials to help you deepen your understanding of using B2B research to fill knowledge gaps and capitalize on the nuances and distinctions of marketing and selling your professional services to small businesses (versus individual consumers) in the U.S. market.
AND you will have created a plan and begun taking immediate, corrective action on strategic areas where improvement will lead to the biggest increase in your value and attractiveness as a strategic business tech partner to your best-fit leads and prospects.
You will R.I.S.E. and walk away feeling…
FINALLY knowing the ROOT CAUSE of your slumping sales
Understanding how to capitalize on B2B selling nuance and distinctions
Purposefully creating a strategic plan for taking pivotal action
Positioning and differentiating your service to stand out and sell consistently
When you ACCURATELY diagnose and begin filling knowledge gaps about your chosen slice of the U.S. market, you’ll be able to solve common problems in your business quickly and decisively, like
🔎 identifying the unique characteristics and distinctions of that “best fit” and ready-to-buy audience for your premium 1:1 product, program, or service,
🔎 positioning and talking about your offers in a way that stands out from competing service providers selling the same or similar services,
🔎 understanding why your audience isn’t buying (or isn’t buying as much as you’d hoped) and knowing what obstacles to remove from your prospect’s path to purchase, or
🔎 bringing new B2B products and services to market that capitalize on profitable, untapped opportunities in the U.S. market you hadn’t considered and didn’t know existed.
I’m a card-carrying introvert (INFJ) who enjoys reading, research, and road trips. And during warm weather months, when I’m not working, I love taking to the open road with my husband on the back of his Harley!🥰
When I AM working, I liken what I do—fact-finding and dot-connecting—to a kind of “detective work” (I also enjoy jigsaw puzzles, crime dramas, whodunnits, and psychological thrillers).
I was first introduced to the role and practice of competitor research in pricing products and identifying untapped market opportunities while supporting the Marketing Director of a local parking management company.
Later while studying Marketing at NYU and working on a temporary assignment at the global headquarters of one of the world’s leading beauty companies, I acquired a deeper knowledge of the role and practice of market research, especially when developing new products.
The marketing and competitor research projects I completed helped my team successfully bring new world-class products to market.
In later roles as a senior technical writer, trainer, and IT Subject Matter Expert (SME), my research contributions enabled my employers to build and deploy new proprietary software and systems that improved business performance and met government website compliance requirements.
I also used the data and insights I gathered to design and write a wide range of content to educate, raise awareness, and support strategic planning, website development, proprietary software development, and sales initiatives.
I earned my first income online in 2002, selling an ebook I wrote to help affiliates of a now-defunct ad service increase their sales. I also built a membership site that was profitable and active until 2007.
Desiring to offer professional web services, I returned to college in 2006, and in 2010 I founded A Bright I Creative LLC immediately upon completing my design program.
For the first seven years, I generated revenue primarily through ad sales on my blog and as a human-centered builder/caretaker of WordPress websites for small churches and brick-and-mortar businesses in the U.S.
As I watched the market for website services continue to shift and become more commoditized, I realized my zone of genius and interests better aligned with supporting trained, lead-role digital service professionals in their efforts to differentiate and position their offers, especially to the U.S. business market.
So drawing on those fact-finding and dot-connecting strengths, skills, and abilities I’d acquired through formal training and experience, I undertook a complete “business reboot.”
Today, I provide target market research and B2B marketing consulting services to established professionals selling human-centered web, automation, training, consulting, and other business “growth” services to small businesses and nonprofits in the U.S. market.
I’ve experienced what developing, buying, and selling products and services to consumers and businesses in the U.S. market is like as a private sector employee, government contract worker, freelance service professional, and business owner.
I’ve seen and experienced the role research plays in making plans succeed, and I’ve seen (and personally experienced) the pain of defeat when it’s skipped or gathered and used incorrectly.
I love giving my clients the tools to confidently make evidence-based decisions that capitalize on profitable opportunities they’ve yet to discover.
My collaborative research methods ALWAYS uncover hidden insights my clients need to learn to get unstuck and move forward.
They’ve filled significant knowledge gaps about their chosen slice of the U.S. market and reached their marketing and sales goals faster and with less expense than they would have, working alone in the blind.
Are you ready?
let’s get you seen and paid as the pro tech service leader you are
No need to book a “discovery call.”
Simply click the blue Messenger icon on the right and introduce yourself.
We’ll chat briefly about your expertise and goals. If we’re both jazzed, I’ll give you a link to my application. Easy peasy!
Grace is an angel to work with. Before working with her, I didn’t know how to position my web services. With so many people offering the same things as me, it was a challenge to stand out.
One of the biggest benefits I received was how to position myself to my target audience, without sounding like my competitors. If I had to do it on my own, I would not have covered as much ground as I did with Grace.
Now, I can confidently create my content calendar, I know exactly what to say because I know something that my prospects don’t know, and my own competitors are clueless about. It is empowering to be able to meet business owners at their eye level, giving them insights and even business strategies THEY hadn’t considered.
I recommend that if you have the skill and talent, but hate the ‘marketing’ bits because you sound like everyone else, then you need to jump off the fence and work with Grace. I got a whole new business!
If you need support with business strategy, content marketing, positioning, niche finding and clarity, high-level research to support your business direction, Grace is the person to reach out to.
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