I was first introduced to the role and practice of competitor research in pricing products and identifying untapped market opportunities while supporting the Marketing Director of a local parking management company.
Later while studying Marketing at NYU and working on a temporary assignment at the global headquarters of one of the world’s leading beauty companies, I acquired a deeper knowledge of the role and practice of market research, especially when developing new products.
The marketing and competitor research projects I completed helped my team successfully bring new world-class products to market.
In later roles as a senior technical writer, trainer, and IT Subject Matter Expert (SME), my research contributions enabled my employers to build and deploy new proprietary software and systems that improved business performance and met government website compliance requirements.
I also used the data and insights I gathered to design and write a wide range of content to educate, raise awareness, and support strategic planning, website development, proprietary software development, and sales initiatives.
I earned my first income online in 2002, selling an ebook I wrote to help affiliates of a now-defunct ad service increase their sales. I also built a membership site that was profitable and active until 2007.
Desiring to offer professional web services, I returned to college in 2006, and in 2010 I founded A Bright I Creative LLC immediately upon completing my design program.
For the first seven years, I generated revenue primarily through ad sales on my blog and as a human-centered builder/caretaker of WordPress websites for small churches and brick-and-mortar businesses in the U.S.
As I watched the market for website services continue to shift and become more commoditized, I realized my zone of genius and interests better aligned with supporting trained, lead-role digital service professionals in their efforts to differentiate and position their offers, especially to the U.S. business market.
So drawing on those fact-finding and dot-connecting strengths, skills, and abilities I’d acquired through formal training and experience, I undertook a complete “business reboot.”
Today, I provide target market research and B2B marketing consulting services to established professionals selling human-centered web, automation, training, consulting, and other business “growth” services to small businesses and nonprofits in the U.S. market.
I’ve experienced what developing, buying, and selling products and services to consumers and businesses in the U.S. market is like as a private sector employee, government contract worker, freelance service professional, and business owner.
I’ve seen and experienced the role research plays in making plans succeed, and I’ve seen (and personally experienced) the pain of defeat when it’s skipped or gathered and used incorrectly.
I love giving my clients the tools to confidently make evidence-based decisions that capitalize on profitable opportunities they’ve yet to discover.
My collaborative research methods ALWAYS uncover hidden insights my clients need to learn to get unstuck and move forward.
They’ve filled significant knowledge gaps about their chosen slice of the U.S. market and reached their marketing and sales goals faster and with less expense than they would have, working alone in the blind.
Are you ready?